What is an employer branding?
Employer branding is
a term referred to describe the Company's reputation and popularity from a
potential employer's perspective and describes the values the Company gives to
its employees. It
is about how they view the Company; from how you conduct yourselves in the
market, through to what they think it would be like to work for your Organization. Employer brand is seen as a critical
way to attract, engage, and retain the best people (Benta and Watras,
2019).
Source: YouTube
Employer
Branding strategy action plan
Source: b2b.kununu.com
Employer branding objectives
Source: The future of employer branding “Outlook”
(2020)
The benefits of a strong employer
brand
A clear and defined employer brand
can offer significant benefits to an organization.
- It can significantly improve application rates and put your company in the enviable position of having a wide pool of talent to choose from.
- In
create tight recruitment markets
- Where
competition for the best talent is fierce,
- It
can also help keep the organization top of mind,
- Make
your company stand out in a crowded market and provide compelling reasons to
join your company rather than going elsewhere.
- In
companies where values, personality and desired behaviors have been deeply
embedded across the organization employers are also likely to benefit from
increased engagement from employees.
- Employer brand will also help build employee loyalty.
Source: YouTube
Developing
employer brand in ABC Company
ABC pharma is a leading
pharmaceutical Company in Sri Lanka and it has been practicing to develop
employer brand strategies such as:
- Promote culture and rewards
- Show what success in the organization looks like
- Introduce current employees
- Demonstrate a commitment to CSR
- Promote your commitment to career development and
training
Company wish to developing employer
brand, to enjoy with above mentioned benefits for the success of the Company.
Conclusion
An effective employer brand presents
organization as a good employer and a great place to work and it will help HRM
to recruitment and retain employees, and generally affect market perception of the Company.
Reference
Mullins. L, (2009). Management & Organization Behavior. 7th Edition,
London: Pearson Education Limited. (Online) Available at
https://www.sixdegreesrecruitment.co.uk/what-are-the-benefits-of-employer-branding/.(Accessed 12th May 2020)
What is employee brand? | Talantlyft.
https://www.talentlyft.com/en/resources/what-is-employer-brand [Accessed 14th May 2020]
Watras.
M and Banta. K, (2019). Harvard business review .Why We Need to Rethink “Employer Brand”
[Online]
https://hbr.org/2019/06/why-we-need-to-rethink-employer-brand
[Accessed 15th May 2020]
https://www.google.com/searchq=employer+branding+pictures&sxsrf=ALeKk01jUDNMghi62kIsYb_fp8JwT22W2w:1589866036875&tbm=isch&source=iu&ictx=1&fir=rtIrrsznHi
https://www.google.com/searchq=Employer+Brand+strategy+in+5+Steps&sxsrf=ALeKk00X3MzjiCeRW7RznGpiwRLK6k0Y4g:1589866606762&tbm=isch&source=iu&ictx=1&fir
https://b2b.kununu.com/blog/employer-branding-strategy-action-plan
https://www.youtube.com/watch?v=JmaLUpFRM8c
https://www.youtube.com/watch?v=_j7ALiYstNM
Well explained article.! The author has been argued the subjected theory throughout the article in decent manner.
ReplyDeleteHowever, "Employer Branding" can be failed and same will be effected to the organization if following happen.
* Ignoring the Purpose of the organization
* Working on short term strategy
* Budgeting failures
* Failure to face Future Challenges
* Lack of competitive Skills / Products / Services
* Failing to listen / respond to the organizational environment.
Thanks Ruwan your valuable comments shared with this. I do agree with your point.employer brands are not built in a boardroom and they are not built vacuum either.To ensure employer brand important to bring the right people along and it is important to think holistically about it.
Deleteemployer brand experience firm building employer brands and talent strategies that drive them through research, consulting, creative and digital execution.
This comment has been removed by the author.
ReplyDeleteAccording to the title clearly aligned the message. With the broad angle author seen this topic such as Employer branding strategy, branding objective, benefits. While seeing the list of reference author has spent much time to read article and to watch related videos. Good job Dulan.
ReplyDelete